Generative AI for Marketing

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Generative AI tools help marketing professionals in content creation, enabling data-driven strategies and improving privacy at customer touchpoints. From drafting compelling ad copy to analyzing market trends to developing personalized customer experiences, AI tools help marketing professionals improve and scale their efforts to make them stronger.

In this chapter, we'll explore some of the top creative AI tools that marketing professionals use to improve campaign results along with specific use cases and actionable prompts.

HubSpot's Predictive Analytics: AI for Lead Scoring and Segmentation

HubSpots predictive analytics tools provide AI-powered insights that help marketers optimize lead scoring, segment customers, and identify high-value prospects, improving targeting and personalization.

Benefits

• Automatically scores leads based on their behavior and demographics
• Provides insights into how customers segment and engage with trends
• Helps marketers target high-value customers with tailored campaigns
• Increases lead-to-conversion rates by precisely targeting the audience

Predictive Lead Scoring

To identify which leads are most likely to convert, enabling better prioritization for the sales team.

Prompt Evaluate leads according to their engagement with email campaigns, website visits, and content downloads, giving priority to those who demonstrate a strong likelihood of converting.

Summarizing Textbooks or Research Papers

Analyze customer data to create detailed segments based on purchasing behavior, interests, and demographics.

Prompt − Group customers for a holiday promotion by categorizing them into three segments: frequent buyers, occasional buyers, and high-spending customers.

Jasper AI: Creative Copywriting and Brand Messaging

Jasper AI helps marketers craft engaging ad content, blog articles, product descriptions, and landing page text. It also refines your brand voice and produces material that connects with your target audience.

Benefits

• Creates creative and conversion-oriented copy
• Provides variations of ad copy for A/B testing
• Tailors messaging to specific audience personas
• Helps maintain a consistent brand voice across all platforms

Ad Copy Creation

Generate catchy ad copy for PPC campaigns, social media ads, or display ads that highlight product benefits and drive conversions.

Prompt − Create a Google ad headline and description for a luxury skincare brand promoting its new anti-aging serum.

Product Descriptions

Write engaging product descriptions that capture unique selling points and connect with the audience emotionally.

Prompt − Write a 100-word product description for a high-performance blender, emphasizing its durability, power, and versatility in making healthy smoothies.

HubSpot's AI Content Assistant: Marketing Automation and Personalization

HubSpots AI Content Assistant streamlines content creation within its CRM and marketing automation platform, enabling users to generate customer-focused copy and personalized content for emails, blogs, and social media more easily.

Benefits

• Facilitates the creation of personalized content based on CRM data
• Streamlines email marketing by providing automated copy suggestions
• Enhances social media posts and blog content to target specific audiences
• Integrates seamlessly with HubSpot's CRM to utilize unified customer data

Personalized Email Marketing

Automatically create customized email subject lines and content by using customer information, preferences, or purchase history.

Prompt − Write a personalized email subject line for a customer who recently viewed fitness gear on our website but hasnt made a purchase yet.

Social Media Automation

Create tailored social media content suggestions that enhance engagement rates for various audience segments.

Prompt − Create three LinkedIn post ideas for a B2B software company targeting small business owners interested in productivity tools.

Surfer SEO: AI for SEO-Optimized Content Creation

Surfer SEO is a generative AI tool designed to create content that is optimized for search engines. It aids marketing professionals in enhancing their visibility online and attracting organic traffic. By analyzing high-ranking pages, it offers practical recommendations for optimizing articles and web content.

Benefits

• Generates SEO-friendly content that ranks higher in search results
• Analyzes top-ranking content and suggests relevant keywords
• Provides suggestions for content structure to enhance readability and engagement
• Supports keyword research and conducts competitor analysis

SEO-Optimized Blog Posts

Create SEO-optimized blog posts based on competitive analysis and keyword recommendations.

Prompt − Develop an SEO-optimized blog post outline that focuses on "how to improve remote team productivity." Target keywords such as "remote work productivity tips" and "team management".

Website Content Optimization

Use Surfers recommendations to optimize existing web pages for higher search engine rankings.

Prompt − Enhance the landing page for a digital marketing agency that specializes in 'content strategy' to boost its visibility and ranking on Google.

Canva Magic Write: AI for Visual Content & Design

Perplexity AI serves as a research tool that answers factual questions and provides links to reliable resources. It is great for quickly reviewing information or finding dependable sources for research.

Benefits

• Streamlines content creation for visual media like social posts and infographics
• Generates content ideas and prompts for effective visual storytelling
• Ensures branding consistency across all visual materials
• Simplifies the creation of polished, on-brand presentations

Creating Social Media Graphics with Copy

Magic Write can generate the copy for social media posts and captions that align with Canvas design tools, helping create complete and branded visuals.

Prompt − Generate an Instagram post caption and hashtag suggestions for a post celebrating International Womens Day, focusing on empowerment and community.

Infographic Content Generation

Utilize Magic Write to create content and design concepts for infographics that effectively convey data or highlight product features.

Prompt − Create content for an infographic highlighting the top five benefits of using eco-friendly products.

Lumen5: AI for Video Content and Social Media Marketing

Lumen5 enables marketers to transform blog posts, articles, and other written content into engaging video formats using its AI-powered video creation tool, making it ideal for social media marketing and content repurposing.

Benefits

• Simplifies the creation of videos from text-based content
• Enhances engagement on social media by providing compelling video content
• Allows users to repurpose blogs or articles into shareable video snippets
• Reduces the time and costs associated with video production

Social Media Video Campaigns

Create short, engaging videos for social media platforms using Lumen5 from your existing blog content or marketing materials.

Prompt − Turn this blog post on top digital marketing trends in 2024 into a 60-second social media video for LinkedIn

Customer Testimonials and Case Studies

Create video versions of customer testimonials or case studies for use in social media ads or on landing pages.

Prompt − Create a 90-second video summarizing a customer case study where a client increased their ROI by 40% after using our CRM software.

Conclusion

Generative AI tools like ChatGPT, Jasper AI, HubSpots AI Content Assistant, Surfer SEO, Canva Magic Write, Lumen5, and HubSpots Predictive Analytics empower marketing professionals to create high quality content, enhance personalization, streamline workflows, and optimize campaigns for better outcomes. By using these tools effectively, marketing professionals can drive engagement, boost conversion, and increase customer satisfaction while saving time and resources.